Winfall for app growth teams

Creator UA without the guesswork.

Describe the user you are trying to acquire. Winfall searches 30M creators across YouTube, Instagram, and TikTok, scores who actually fits your app, and writes out why. You reveal contacts on the ones you pick and run the campaign yourself.

App growth teams buy the brand plans. Same search, same credits, same billing.

Read this before you buy

How you bill decides what we can attribute.

Winfall reads conversions from Stripe. That single fact splits app companies into two groups, and which group you are in changes what this product can tell you. Here are both answers, plainly.

You bill through web checkout

Full sales attribution, day one.

Connect your Stripe account and publish your offer. Each creator working it takes their own attribution link from a free Winfall account, and the click is recorded on our side. When that visitor pays, Stripe tells us: paid checkouts and paid invoices both come through, matched back to the click that earned them inside the attribution window you set on the offer (90 days by default). Clicks, conversions, and commission land on one row you can read.

  • Clicks per creator, counted server side
  • Paid checkouts and paid subscription invoices, matched to the click
  • Refunds and disputes reverse the commission automatically
  • Commission calculated and paid out on the platform
You bill through App Store or Play IAP

Clicks only. Not revenue.

In-app purchase money moves between your user and Apple or Google. It never touches Stripe, so our webhooks never see it. We can tell you how many people a creator sent toward your listing. We cannot tell you how many installed, and we cannot tell you what they spent. Anyone who claims otherwise without an SDK in your app is guessing.

  • Clicks per creator: yes, counted the same way
  • Installs: no, they need an MMP SDK inside your app
  • IAP revenue: no, it is invisible to Stripe and therefore to us
  • Fit scoring, contact reveal, and research: unaffected, all of it works

Most apps are both. Web checkout for the annual plan or the desktop upgrade, IAP for the impulse purchase. You get full attribution on the web half and click counts on the IAP half, and the product will not blur the two together to look better. Pair the click counts with your own MMP or your store console and the picture closes. Winfall is the sourcing and research layer, plus the attribution we can actually prove.

From brief to shortlist in one sitting.

01

Brief your app once

A short interview, voice or text. What the app does, who installs it, what a good retained user looks like, and what you will not be associated with.

02

Search in your own words

"iOS budgeting app, US, women 25 to 40, creators who already talk about money." Winfall builds the search, then scores the shortlist against your app with the reasoning written out.

03

Reveal, reach out, track

Contact details on the creators you choose. You write the outreach and you send it. Attribution links per creator record every click from there.

The sourcing layer your UA stack does not have.

30M creators, three platforms

YouTube, Instagram, and TikTok, searchable together.

Plain language and voice

Describe the creator you want out loud or in a sentence. The AI builds the search.

Fit scores with evidence

Every score shows what was analyzed and why. No black boxes, no single opaque number.

Profile deep-dives

Rate card, growth, and audience detail on demand for any creator on your shortlist.

Contact reveal

Contact details for the creators you choose, included with an active plan.

Attribution links per creator

Server-side click recording and a first-party cookie window you set on the offer.

Where Winfall stops.

No MMP, no SKAdNetwork, no Install Referrer

Winfall has no SDK in your app and integrates no mobile measurement partner. Install counts and post-install revenue come from AppsFlyer, Adjust, Branch, or your store console. We do not estimate them and we do not model them.

No auto-send

Winfall never emails a creator on your behalf. The AI researches and drafts; the send is yours, every time, by construction.

No media buying

This is creator sourcing, research, and attribution. It does not buy, traffic, or optimize paid placements, and it does not touch your ad accounts.

No ASO tooling

We do not track keyword ranks or store listings. Creator content that lifts store search is a welcome side effect, not something we measure or take credit for.

Pricing

Two plans. No retainers.

There is no separate app tier. You buy the brand plans, because it is the same search, the same research, and the same credits.

Brand Starter

$99/mo

  • 150 research credits banked monthly
  • Plain-language and voice creator search
  • Fit-scored shortlists with the reasons written out
  • Contact reveal on the creators you pick
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Brand Pro

$299/mo

  • 600 research credits banked monthly
  • Everything in Starter
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Search, fit scoring, profile reads, and contact reveals draw research credits from your monthly allowance, with the cost shown before each action runs, subject to fair-use daily limits. Top up any time, cancel any time.